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U-M Ross Business + Tech
U-M Ross Business + Tech
U-M Ross Business + Tech

What we’re exploring

Find out more about the most pressing topics impacting businesses today.

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DEI + TechDigital MarketingDigital OperationsEmerging TechFintechHealthTechProduct InnovationSportsTech

Past Events

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Workshops

Zell Lurie Institute Launch & Learn: Constructing Your Go-To-Market Strategy

March 28, 2023

In this session, we will use a structured approach to thinking about the various hurdles that firms are likely to face in gaining market acceptance for new products. The idea is that by identifying the hurdles that are likely to be salient for a given product, we can craft the appropriate go-to-market plan.

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Speaker Series

Zell Lurie Institute Launch & Learn: Ask me Anything! with Ethan Linkner

March 21, 2023

As a founder and current General Partner at Mudita Venture Partners, Ethan Linkner has a unique perspective in the world of entrepreneurship and venture capital, providing mentorship and investing in people who are ready to change the world.

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Workshops

Zell Lurie Institute Launch & Learn: Maximizing Your Shopify Store

March 21, 2023

Your Shopify store isn't going to manage itself. The purpose of this session is to help you unlock new tools and perspectives so you can utilize Shopify to its fullest extent. Please come prepared with questions.

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Workshops

Zell Lurie Institute Startup Workshop; Startup Sales 101

March 20, 2023

In this workshop you'll learn how to: create and understand a simple, yet effective sales process, identify and approach prospects, conduct effective sales meetings, develop discovery and implication questions, capture, document, and synthesize your findings, and ultimately, when the time comes, close sales.

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Workshops

Zell Lurie Institute Launch & Learn: How to Start Your Career in Sales

March 20, 2023

As we move into our professional lives, some may start their career with sales, business development or marketing in our title. Others may not, but make no mistake that sales will be a part of our job.

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Workshops

Zell Lurie Institute Startup Workshop: Conducting Effective User Interviews

March 15, 2023

Join Michigan Open UX, a student organization dedicated to teaching and performing user experience work, for an introduction on how to conduct user interviews.

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Workshops

The Pros and Cons to Taking the Plunge: Life As a Full-time Founder After College

March 14, 2023

College students feel increasingly empowered to forego the safety of traditional careers and instead carve their own path by founding startups, launching nonprofits, and more. Hear from Jack Griffin, BBA ‘19, Forbes 30 Under 30 Social Impact honoree, and 24-year-old leader of hunger relief startup FoodFinder, as he reveals what it’s really like to both become and be a full-time founder after graduation.

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Workshops

Zell Lurie Institute Launch & Learn: Pricing

March 13, 2023

Pricing is one of the most consequential decisions that a new venture needs to make. This session will familiarize you with various approaches to setting prices and discuss some important strategic considerations associated with the pricing decision. Facilitated by S. Sriram, Professor of Marketing

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Conference

How Tech Can Combat Forced Labor

March 10, 2023

The Law and Mobility Program’s 2023 conference will consider how we might reimagine transportation technology in a way that combats the systemic vulnerability that leaves people at risk of having their labor exploited

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