Digital Marketing

OPEN TO ROSS STUDENTS

This course will help you recognize the business communication challenges within a virtual world and further develop your formal and informal written, oral, and presentation communication skills when communicating as an individual or as part of a team. As a class, we will examine best practices and consider factors that can improve successful communication. You will learn how to improve the clarity and strength of your virtual professional communication through the application of communication frameworks and the opportunity to give and receive feedback.

Today’s technologies are continuously transforming the ways consumers interact with brands and each other. These changes constitute a fundamental shift in the marketplace – consumers have greater opportunities to voice their opinions and connect with other consumers as well as an increased influence over marketers and branded products.

OPEN TO ROSS STUDENTS

The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade. Every day users on the internet generate more than 2.5 quintrillion bytes of data, yet less than 5% is being analyzed by most companies. Traditional media mix modeling, age/gender targeting and channel-specific tactics are being replaced by integrated, cross-channel campaigns.

OPEN TO ALL STUDENTS

Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets. This course is designed for students who have taken marketing management

OPEN TO ROSS STUDENTS

This class takes an in-depth look at “digital” to provide an approach which empowers marketers with a perspective to navigate the ambiguity of “digital” with concreteness and actionable skills. Students will learn how to apply strategic thinking to the creation of “digital” marketing activities that not only change industries but also consumer expectations. Given the dynamic nature of the subject, the emphasis of the course will be on perspective taking and emerging practices.

OPEN TO ROSS STUDENTS

The objective of this course is to bring students “up to speed” with respect to “applications” ((a) and (b) above) and (c) in order to enable them to “hit the ground running.” Broadly speaking, the first half of the vocabulary and economics underlying digital marketing, the emergence of new marketing and business models and the role of technologies such a mobile and social media. The second of the course will expose students to “big data” and machine learning methods that are the driving the sue of digital marketing.

OPEN TO ALL STUDENTS

This course provides students with a technological approach to marketing, focusing on accessible analytic techniques that allow you to target customers and optimize product attributes to your demographic as well as calibrating costs and expected returns.

OPEN TO ALL STUDENTS

Interested in the fields of marketing and data? This course combines the effective measurement and collection of data as well as how to analyze problems in a real-world marketing setting where they can use a combination of state-of-the-art marketing techniques and data to make decisions.

OPEN TO ALL STUDENTS

The 4 Ps of the marketing mix are – (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing. The first three elements are a company’s attempt to create value while the last is an attempt to capture some of that value.

OPEN TO ALL STUDENTS

This course entails getting your product to the right consumers, is a fundamental aspect of any business. However, few sectors have experienced as much change as the retail landscape in the past years. The rise of ecommerce has significantly disrupted traditional retail chains, forcing existing retailers to re-evaluate and adapt their strategies.

OPEN TO ROSS STUDENTS

Social media and technology has transformed the digital world. Business communications have been rapidly changing and evolving as new platforms come out. Students will learn about contemporary digital communication channels that corporations use and their strengths and weaknesses, focusing on delivery strategy and argument support.

OPEN TO ROSS STUDENTS

Social media technologies are continuously transforming the way in which consumers interact with each other and firms. These transformations constitute a fundamental shift in the marketplace – consumers have greater opportunities to voice their opinions and connect with other consumers and have an increased influence over marketers and brands. As a result, the conventional approaches to marketing communications have become more and more challenged.

OPEN TO ALL STUDENTS

Love using Oculus Rift? Interested in 3D Studio Max and 3D modeling? This course give students the opportunity to create digital content for virtual reality platforms and gives a better insight into the field, including possibilities for development, marketing, and distribution.

Our organization strives to make an impact on the local community and design world, and our members approach every day with the desire to make an impact on the projects and people they interact with.

The BBA Marketing Club is the University of Michigan’s primary undergraduate business marketing organization open to all  BBA students at Ross. The main goal of the organization is to provide a platform for members to learn more about the field of marketing and pursue career opportunities through exclusive networking events with top companies.

Michigan Advertising and Marketing (MAM) is a student-organization at the University of Michigan that provides members with the opportunity to work with real businesses, and provides clients with valuable, student-generated recommendations and insights.

At Rem and Company, we’re on a mission to keep doors open and dreams alive. We began by offering free consulting services to small businesses impacted by COVID-19. Through industry research and working with clients, we expanded to meet the needs of our clients and grew into an information hub and digital community platform for small businesses.