Skip to main content
U-M Ross Business + Tech
U-M Ross Business + Tech
U-M Ross Business + Tech

What we’re exploring

Find out more about the most pressing topics impacting businesses today.

See all that we’re exploring

Digital marketing consists of marketing that uses the internet and digital technologies to reach consumers. Through digital marketing, wider audiences can be reached as compared to traditional marketing methods. Utilizing algorithms, data collection and data analysis, companies are able to track customer interactions with their advertisements and use this data to improve the marketing of their products in the future.

CONNECT

FACULTY

Anocha Aribarg

Associate Professor of Marketing
LinkedIn Link Website Link

John Branch

Director of Yaffe Digital Media Initiative, Ross School of Business
LinkedIn Link Website Link

Marcus Collins

LEO Intermitted Lecturer Digital Transformation, Strategic Brand Marketing
LinkedIn Link Website Link

Hila Etzion Etzion

LEO Lecturer IV of Technology and Operations
LinkedIn Link Website Link

Erik Gordon

Clinical Assistant Professor
Website Link

Mary Hinesly

Professor of Executive Education, Lecturer IV, Business Communications
LinkedIn Link Website Link

Sanjeev Kumar

LEO Lecturer I of Technology and Operations
LinkedIn Link Website Link

Puneet Manchanda

Professor of Marketing
LinkedIn Link Website Link

Venkatram Ramaswam

Professor of Marketing, Computer and Information Systems
LinkedIn Link Website Link

Eric Schwartz

Associate Professor of Marketing
LinkedIn Link Website Link

S Sriram

Professor of Marketing
LinkedIn Link Website Link

David Wooten

University Diversity & Social Transformation Professor, Professor of Marketing
LinkedIn Link Website Link

TAKE ACTION

COURSES

TO 572

Applied Business Forecasting I

This course gives students hands-in experience on trend analysis and seasonal forecasting in finance, marketing, and production of products. Using data analysis and presentation skills in management, students will learn how to both talk about, and present findings.

MKT 618

Marketing Research Design and Analysis

Interested in the fields of marketing and data? This course combines the effective measurement and collection of data as well as how to analyze problems in a real-world marketing setting where they can use a combination of state-of-the-art marketing techniques and data to make decisions.

ENTR 390.010

Virtual Reality

Love using Oculus Rift? Interested in 3D Studio Max and 3D modeling? This course give students the opportunity to create digital content for virtual reality platforms and gives a better insight into the field, including possibilities for development, marketing, and distribution.

CLUBS

A2 Data Drive

A2 Data Drive at the University of Michigan is made up of undergraduate students of all backgrounds who are interested in learning about data and how to use it. Open to all students, A2 Date Drive host a variety of technical workshops and data dives/jams that aim to help students of all experience levels become comfortable with data collection, analysis, and presentation.

BBA Marketing Club

The BBA Marketing Club is the University of Michigan’s primary undergraduate business marketing organization open to all  BBA students at Ross. The main goal of the organization is to provide a platform for members to learn more about the field of marketing and pursue career opportunities through exclusive networking events with top companies.

Data Analytics Consulting Club

Data Analytics Consulting Club at the Ross School of Business is comprised of MBA students interested in learning and expanding analytics skills in Excel, SQL, Python, and Tableau. The organization provides real-world analytics experience to its members by matching members with organizations that have data-based business questions they are looking to solve. Members are also able to learn from some of the top Technology & Operations and Marketing faculty members in a small group environment.

 

 

Girls Who Code Loop @ UM

Girls Who Code Loop at the University of Michigan is affiliated with the national organization, Girls Who Code. Members consist of undergraduate women who are interested in and tech, no matter the skill set, major, or previous exposure to tech.  Goals of the organization include working towards equalizing the difference in employment between genders in the tech world, teaching women technical programming/ coding skills, and to redefine the idea of what a programmer looks like.

VOID Tech Consulting

VOID Tech Consulting at the University of Michigan is made up of undergraduate students interested in consulting and Technology. VOID gives members real-world software development experience through learning opportunities to educate students as well as hands-on projects to help develop skills. VOID bring together student developers, designers, and PM’s to partner with local businesses to create beautiful, functional websites.

SUBSCRIBE TO OUR NEWSLETTER