Zell Lurie Institute Startup Workshop; Startup Sales 101

Monday, Mar. 20, 2:00 – 3:00 p.m. | Michigan Ross B1570 | RSVP Here
Revenue is a key milestone for any start-up. When a customer is willing to pay for your products or services, you now have new hypotheses to test, from pricing to value proposition to your target market. Your first revenue gives you both a light at the end of the tunnel and a path to scale. In this workshop you’ll learn how to: create and understand a simple, yet effective sales process, identify and approach prospects, conduct effective sales meetings, develop discovery and implication questions, capture, document, and synthesize your findings, and ultimately, when the time comes, close sales. Facilitated by ZLI Go-To-Market Mentor Joshua Sukenic.