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EVENTS

Workshops

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Zell Lurie Institute Launch & Learn: Constructing Your Go-To-Market Strategy

March 28, 2023

In this session, we will use a structured approach to thinking about the various hurdles that firms are likely to face in gaining market acceptance for new products. The idea is that by identifying the hurdles that are likely to be salient for a given product, we can craft the appropriate go-to-market plan.

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Zell Lurie Institute Launch & Learn: Maximizing Your Shopify Store

March 21, 2023

Your Shopify store isn't going to manage itself. The purpose of this session is to help you unlock new tools and perspectives so you can utilize Shopify to its fullest extent. Please come prepared with questions.

Zell Lurie Institute Startup Workshop; Startup Sales 101

March 20, 2023

In this workshop you'll learn how to: create and understand a simple, yet effective sales process, identify and approach prospects, conduct effective sales meetings, develop discovery and implication questions, capture, document, and synthesize your findings, and ultimately, when the time comes, close sales.

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Zell Lurie Institute Launch & Learn: How to Start Your Career in Sales

March 20, 2023

As we move into our professional lives, some may start their career with sales, business development or marketing in our title. Others may not, but make no mistake that sales will be a part of our job.

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Zell Lurie Institute Startup Workshop: Conducting Effective User Interviews

March 15, 2023

Join Michigan Open UX, a student organization dedicated to teaching and performing user experience work, for an introduction on how to conduct user interviews.

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The Pros and Cons to Taking the Plunge: Life As a Full-time Founder After College

March 14, 2023

College students feel increasingly empowered to forego the safety of traditional careers and instead carve their own path by founding startups, launching nonprofits, and more. Hear from Jack Griffin, BBA ‘19, Forbes 30 Under 30 Social Impact honoree, and 24-year-old leader of hunger relief startup FoodFinder, as he reveals what it’s really like to both become and be a full-time founder after graduation.

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Zell Lurie Institute Launch & Learn: Pricing

March 13, 2023

Pricing is one of the most consequential decisions that a new venture needs to make. This session will familiarize you with various approaches to setting prices and discuss some important strategic considerations associated with the pricing decision. Facilitated by S. Sriram, Professor of Marketing

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Zell Lurie Institute Launch & Learn: Founding & Forming

February 16, 2023

The focus of this session is to give you the opportunity to ask questions and learn more about the organizational, legal and logistical elements of launching a business.

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Zell Lurie Institute Startup Workshop: How to Land Your Dream Job in Product Management

February 13, 2023

Product Management is a fast-paced, growing field that offers fulfilling and dynamic careers. Learn how to stand out in your interview for a PM role and how to gain critical experience in the field.

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Zell Lurie Institute Launch & Learn: Identifying & Sizing Your Market

February 13, 2023

The purpose of this session is to give you the opportunity to ask questions and learn more about how to estimate market size and determine market focus for your startup. These questions could focus on gauging market size, market segmentation, or how to get early market traction.

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Zell Lurie Institute Startup Workshop: Intro to Wireframing in Figma

February 6, 2023

Join Michigan Open UX, a student organization that focuses on teaching and doing user experience work, for an introduction to the capabilities of Figma for designing digital products.

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ZLI Startup Workshop: Launching a Tech Startup as a Non-Tech Founder

February 22, 2023

A tech business without tech is not a business. So what is a non-tech founder to do? Luckily, there are more options than ever to make this work. After some initial analysis on your product idea, the key is to get to building and testing your product as soon as possible. This presentation provides some high level ideas on how to do this.

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+Tech Literacy Download

September 13 - October 5, 2022

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ZLI Workshop: Land Your Dream Job in Product Management

March 9, 2022

Product Management is a fast-paced, growing field that offers fulfilling and dynamic careers. Learn how to stand out in your interview for a PM role and how to gain critical experience in the field.

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Land Your Dream Job in Product Management

March 9 - 9, 2022

Learn how to stand out in your interview for a PM role and how to gain critical experience in the field. This interactive session is led by ZLI Entrepreneur-in-Residence and Ross Lecturer, Rashmi Menon.

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Business, Innovation & Tech Mixer

February 7 - 7, 2022

The Business, Innovation & Tech Mixer is the first networking event of its kind for tech-oriented students interested in collaborating with engineering, information and business students to make connections, join a team or venture, and get inspired to innovate.

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ZLI Startup Workshop: Business Model Canvas

February 1, 2022

This 90-minute workshop will explore what a business model is; why a strong model is absolutely critical to anyone interested in launching a new product, service, business, or social venture; and how to develop an effective business model. Participants will learn how to use Alex Osterwalder’s Business Model Canvas, a valuable one-page tool for generating and assessing business models.