UNCOVER INSIGHTS AND UNLEASH INNOVATION WITH DATA ANALYTICS.
Comprehending large data sets, evaluating data with a critical eye, and utilizing data to make informed decisions are ALL skills that are essential to thrive in the tech industry. Every January, Business+Tech hosts the Data Download and Datathon Competition, in partnership with tech consulting firms PwC and Deloitte, for participants to practice analyzing a real-world problem.
Data Download | Late January 2026
5 workshops geared toward advancing your data analytics skills through a +tech lens. These sessions help prepare students to excel in the Datathon Competition and win the $3,000 grand prize. Session topics include: Storytelling with Data, PowerExcel, Tableau Bootcamp, and more.
Datathon Competition | Early February 2026
During this virtual and in-person week-long hack-a-thon style competition, interdisciplinary student teams use data as the primary basis for developing creative solutions to a real-world problem. Once the problem statement and data set are released at the kickoff, teams of 5-6 students have a week to
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Top Reasons to Join
Network with leading data analytics companies
Engage with leaders in data analytics from PwC and Deloitte through virtual office hours and coffee chats.
Develop tech and data analytics skills
Apply key data analytics skills such as SQL, Excel, and storytelling while working on a real-world tech problem. Past themes have been on carbon emissions, the flight industry, and U-M football ticketing.
Compete for cash and prizes
Persuade a panel of judges to invest in your recommendation; the 1st place team will receive $3,000, 2nd place $2,000, and 3rd place $1,000.
Common Questions
2025 Winners
Dataset Theme: Immigration Data
First Place
Team Meta Data
- Makayla Beardsley, Business Analytics
- Nolan Birkeland, Business Analytics
- Julia Spilkin, Business Analytics
- Rebecca Glicksman, Business Analytics
- Brett Wolff, Business Analytics
Second Place
Team Schedule A Data
- Thomas Sundberg, Chemical Engineering
- Ben Laubach, Chemical Engineering
- Shawn Lu, Chemical Engineering
- Alex Lee, Material Science and Engineering
- Sajib Barua, Chemical Engineering
- Melody Zhang, Chemical Engineering
Third Place
Team Rossreggresion Analytics
- Heejung Jung, MBA
- Shivangi Srivastava, MBA
- Michael Vu, MBA
- Charlie Rosenthal, MBA
- Sergio Ramos Salinas, MBA
- Jinny Kim, MBA
2024 Winners
Dataset Theme: Carbon Emissions
First Place
Team Byte Club
- Makayla Beardsley, Data Science
- Nolan Birkeland, Computer Science
- Atul Gera, Computer Science
- NaveenJohn Premkumar, Computer Science
- Julia Spilkin, Data Science
- Alan Tommy, Computer Science
Second Place
Team Repair
- Richard Shu, Supply Chain Management
- Viktor Solansky, MBA
- Amy Sun
Third Place
Team TwinData Titans
- Manisa Mondal, MBA
- Lasya Priya Gulibhi, MBA
- Sneha Priya Kannan, MBA
- Lakshmi Priya Kannan, MBA
- Reden Tanago, MBA
- Tishir Chhaparia, MBA
2023 Winners
Dataset Theme: Flight and Airlines
First Place
Team Hakuna MaData
- Mora Guyot, BA
- Lauren Kendrick, BA
- Brian Wheeler, BA and Computer Science
- Max Xie, BA
- Adona Yu, BA
Second Place
Team The Plan Truth Seekers
- Nikhil Baldwa, MBA
- Stephen Hartono, MBA
- Vinayak Mishra, MBA
- Akshit Sehgal, MBA
- Aarohee Vaidya, MBA
Third Place
Team First Class
- Alyssa Fletcher, BA
- Dylan Mandelblatt, BA
- Ryan O’Connor, Computer Science
- Avi Bhattacharya, Computer Science
