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U-M Ross Business + Tech
U-M Ross Business + Tech
U-M Ross Business + Tech

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Courses

Tech focused courses are abundant at Ross. Ranging from Blockchain/Cryptocurrency lectures to Big Data analysis to AI development, Ross students are given plentiful opportunities to pursue their tech interests. No matter the student’s future goals in finance, strategy, accounting, marketing, or more, Ross’ technology department provides a deep dive into all sectors of the Business+Tech community.

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BA 670

+Impact Studio: Translating Research into Practice

OPEN TO ALL STUDENTS

The +Impact Studio teaches interdisciplinary student teams (e.g., MBAs, MSWs, MPH, MEng) how to use scholarly intellectual capital, business acumen and design methodologies to begin to address a wicked problem. Wicked problems are issues with societal import, that are difficult to understand, and are embedded within complex systems; for example, how might the financially precarious or the unbanked accomplish necessary financial transactions in society; how might citizens living with failing infrastructure be better served by municipality; how might we build enterprises that uplift rather than deplete their communities?

ENTR 390.009

3D Printing and Prototyping

OPEN TO ALL STUDENTS

Want to make new and inventive ideas into reality? Interested in 3D Printing and scanning designs into real tangible creations? This course gives students the fundamental tools to operate 3D printing software, using programs like CAD and RP&M applications.

ACC 651

A Brief Introduction to Computing Technologies: Crypto, AI, Quantum

OPEN TO ROSS STUDENTS

Most discussions of modern tech are either vague pie-in-the-sky ballads or insanely technical. What MBAs need is a sound mathematical and intuitive understanding of modern tech, not so that they can become coders, but so that they can interact with coders and noncoders alike with confidence.

ACC 601

Accounting Information System Design

OPEN TO ROSS STUDENTS

This course is designed MBA students interesting in accounting or audit. Students will learn about IT management frameworks like COBIT and explore technology used for AIS to collect, store, and manage financial data.

TO 414

Advanced Analytics for Management Consulting

OPEN TO All STUDENTS 

Ideal for students interested in data analytics and Big Data, this course provides students with proper preparations for consulting and business decisions using statistical reasoning as well as real life case contexts and datasets.

TO 628

Advanced Big Data Analytics

OPEN TO ROSS STUDENTS

Machine Learning and Big Data are the growing standard in automation. This course teaches MBA students how to transform Big Data into manageable chunks that are able to be analyzed by ML platforms. Students will use data analysis platforms and programming languages like R to further decision making.

TO 415

Advanced Excel Skills with VBA

OPEN TO ALL STUDENTS

This course gives students a further understanding of VBA in Excel for automation and time consuming tasks as well as data manipulation that are ideal for finance and marketing professionals.

TO 425

Analytical Problem Solving with Spreadsheets

OPEN TO ROSS STUDENTS

Spreadsheets and hands-on analytics are incredibly valuable to students pursuing data management or understanding. This course is designed to give students case studies and projects to help improve their interpretation of models and simulations to make business decisions

TO 618

Applied Business Analytics and Decisions

OPEN TO ROSS STUDENTS

This course provides students with three main goals: developing the ability to identify key drivers in decisions and analytical models, learning complex tools to solve operational, and strategic business problems, and the ability to present analytical findings in a simplified way.

TO 502

Applied Business Statistics

OPEN TO ROSS STUDENTS

This course gives MBA students a general overview of using statistical analysis with Excel. Using confidence intervals and hypothesis testing, students will make business decisions and apply data to formulate concepts and answers.

TO 566

Applied Regression and Data Analysis

OPEN TO ALL STUDENTS

This course takes a deep dive into statistical analysis, using analysis of variance, covariance, and weighted least squares to understand the capabilities and limitations of statistics in business. Examples and exercises come from finance, accounting, economics, marketing, and more!

FIN 427

Artificial Intelligence and Machine Learning in Investment Strategies

OPEN TO ROSS STUDENTS

This course covers quantitative approaches to using firm information to develop profitable trading strategies. Students will use tools such as FactSet and coding in Python or other languages to investigate, validate, and verify out-of-sample performance of investment strategies.

TO 433

Artificial Intelligence for Business

OPEN TO ROSS STUDENTS

AI systems are the new normal for a fast paced business world. This course gives students insight into how AI is used in business as well as provide them with the risks and considerations of using technology like AI in business.

TO 633

Artificial Intelligence for Business

OPEN TO ALL STUDENTS

This MBA course gives a broader explanation of AI’s future and utilization in the business world. While not a development course, students will grasp a basic understanding on the ethical usage of AI as well as learning about risks and dilemmas that coincide with AI.

BA 445

Base of the Pyramid: Business Innovation and Social Impact

OPEN TO ALL STUDENTS

Business can, and indeed must, play a greater role in responding to society’s grand challenges. The deep poverty faced by the Base of the Pyramid (BoP) – the 4-5 billion poorest people on this planet and constituting approximately two-thirds of humanity – presents a challenge on the grandest scale. While donation-based approaches have their place, the promise of achieving both profits and social impact through market-based approaches offers an exciting alternative.

FIN 342

Big Data in Finance

OPEN TO ROSS STUDENTS

Interested in investment strategies and portfolio theories? This course gives students trading strategies through data analysis and giving them insight into bonds, equities, and commodities by evaluating financial data to their benefit.

TO 640

Big Data Management: Tools and Techniques

OPEN TO ROSS STUDENTS

This course teaches the basic tools in acquisition, management, and visualization of large data sets. Students will learn how to: store, manage, and query databases via SQL; quickly construct insightful visualizations of multi-attribute data using Tableau; use the Python programming language to manage data as well as connect to APIs to efficiently acquire public data.

TO 428

Blockchain, Cryptocurrencies, and Other Technology Innovations

OPEN TO ALL STUDENTS

Interested in Bitcoin, Ethereum, Paypal, and more? This course gives an introduction into the rapidly expanding digital world of Blockchain and technology. P2P Lending, mobile payments, robo-advising are just some of the topics alongside crypto this course explores!

ES 640

Building Healthy Business

OPEN TO ALL STUDENTS

Students participating in the course will: 1) Learn about opportunities to create and capture value in the health, wellness, and personal resiliency sectors. 2) Develop tools and methods to implement practices in their workplaces that contribute to wellness and resiliency among all employees. 3) Apply wellness tools and practices in their own lives.

TO 301

Business Analytics and Statistics

OPEN TO ROSS STUDENTS 

Fundamental to all Ross BBAs, this course provides students with the ability to use statistics and analysis to make proper business decisions. Students use model-building and real data sets to provide communication about data and is essential for finance, marking, and strategy alike.

TO 300

Business Information Systems

OPEN TO ROSS STUDENTS

Curious about how information in tech is streamlined so efficiently? Questioning how organizations and firms develop, acquire and implement information systems? This course provides students with the knowledge and applications to become proficient in understanding how information influences management and growth in the business world.

BA 535

Business Innovation Residency

OPEN TO ROSS STUDENTS

Launching a new enterprise, business unit, product or service is fundamental to business success. In this team competition organized by the Zell Lurie Institute, students develop a systematic framework for thinking about innovation by working with a collaborative corporate partner, conducting real research, formulating and testing hypotheses in real time, and engaging in customer discovery and design thinking.

TO 450

Business Intelligence and Data Visualization

OPEN TO ALL STUDENTS

This course teaches students how to explore, analyze and visualize multi-dimensional datasets in a variety of business contexts, as well as how to communicate the findings. The course demonstrates best practices for data visualization, common mistakes and pitfalls that should be avoided, and teaches students how to ask the right questions that can lead to significant business insights.

STRATEGY 675

Business Model Innovation

OPEN TO ALL STUDENTS

Curious on how to transform the business world through developing a new, innovative business strategy? This course is aimed at students primarily interested in venture capital or strategy who want to learn about constructing a proper model that ensures success for both short and long term ventures.

BA 536

Business Transformation Residency

OPEN TO ROSS STUDENTS

Improving an existing enterprise is a ubiquitous management challenge. This hands-on exercise gives students the opportunity to systematically evaluate a business, identify areas of leverage, and develop strategies for better executing on a mission.

ES 720

Commercialization of Biomedicine

ACCEPTABLE NON-ROSS STUDENTS: Pharm Grad or Pharm PhD or Biomed Eng Grad or Biomed Eng PhD or Bio PhD or Chem PhD or Physics PhD or MPH or Pub Health PhD

This interdisciplinary course introduces graduate students to the key issues faced by companies attempting to bring science and technology innovations in biomedical therapeutics, devices, and diagnostics to market. Because the details of doing this change, the course will present not just current practices but also the rationales behind those practices and more general, analytic frameworks that students will be able to use when specific industry conditions change.

BCOM 710

Communicating in a Virtual World

OPEN TO ROSS STUDENTS

This course will help you recognize the business communication challenges within a virtual world and further develop your formal and informal written, oral, and presentation communication skills when communicating as an individual or as part of a team. As a class, we will examine best practices and consider factors that can improve successful communication. You will learn how to improve the clarity and strength of your virtual professional communication through the application of communication frameworks and the opportunity to give and receive feedback.

EMBA 607

Consumer Engagement in a Connected World

Today’s technologies are continuously transforming the ways consumers interact with brands and each other. These changes constitute a fundamental shift in the marketplace – consumers have greater opportunities to voice their opinions and connect with other consumers as well as an increased influence over marketers and branded products.

EMBA 610

Data Analytics

OPEN TO ROSS STUDENTS

To help students succeed in this growing field, this course teaches advanced analytical, statistical and data mining tools with an applied focus. The main focus of this course is to prepare students to model and manage business decisions with data analytics and decision models using real life case contexts and datasets.

MBAN 555

Data Architecture and Acquisition

OPEN TO ROSS STUDENTS

This course will focus on providing students with an understanding of the underlying IT infrastructure including Enterprise Systems and RDBMS Systems – and how to acquire data from those systems for exploration, cleaning and analysis using tools such as SQL and APIs.

TO 412

Data Driven Management Decision Making

OPEN TO ROSS STUDENTS

Interested in using programming and software to visualize large sets of data? This class places students in teams to apply their knowledge of big data analysis to real world situations to give perspective into corporate data management.

TO 567

Data Mining and Applied Multivariate Analysis

OPEN TO ALL STUDENTS

Curious about how data across the internet can be used into powerful information that transforms company projections? This course is designed to give students insight into managerial decisions by using data reduction techniques like multivariate regression, factor analysis and more with statistical software.

SI 206

Data-Oriented Programming

Students in this course develop skills in programming and software development, allowing them to gain experience in working with data structures, programming languages, and the processing of data through manipulation.

TO 512

Decision Support with Spreadsheets

OPEN TO ALL STUDENTS

This course deals with decision support using spreadsheets, including: what if analysis; financial, statistical and time/date functions; graphical presentation of data; organizing, sorting, querying and extracting information from spreadsheet and external databases and the World Wide Web; cross-tabulation of data; data tables; creation and management of scenarios; use of a solver to find optimal solutions to problems; the design to macros to support spreadsheet applications; and data maps.

TO 712

Decision Support with Spreadsheets

OPEN TO ALL STUDENTS

This course deals with decision support using spreadsheets, including: what if analysis; financial, statistical and time/date functions; graphical presentation of data; organizing, sorting, querying and extracting information from spreadsheet and external databases and the World Wide Web; crosstabulation of data; data tables; creation and management of scenarios; use of a solver to find optimal solutions to problems; the design to macros to support spreadsheet applications; and data maps.

MKT 323

Digital Analytics

OPEN TO ROSS STUDENTS

The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade. Every day users on the internet generate more than 2.5 quintrillion bytes of data, yet less than 5% is being analyzed by most companies. Traditional media mix modeling, age/gender targeting and channel-specific tactics are being replaced by integrated, cross-channel campaigns.

MKT 322

Digital Marketing

OPEN TO ALL STUDENTS

Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets. This course is designed for students who have taken marketing management

MKT 722

Digital Marketing

OPEN TO ROSS STUDENTS

This class takes an in-depth look at “digital” to provide an approach which empowers marketers with a perspective to navigate the ambiguity of “digital” with concreteness and actionable skills. Students will learn how to apply strategic thinking to the creation of “digital” marketing activities that not only change industries but also consumer expectations. Given the dynamic nature of the subject, the emphasis of the course will be on perspective taking and emerging practices.

MKT 642

Digital Marketing: Applications and Analytics

OPEN TO ROSS STUDENTS

The objective of this course is to bring students “up to speed” with respect to “applications” ((a) and (b) above) and (c) in order to enable them to “hit the ground running.” Broadly speaking, the first half of the vocabulary and economics underlying digital marketing, the emergence of new marketing and business models and the role of technologies such a mobile and social media. The second of the course will expose students to “big data” and machine learning methods that are the driving the sue of digital marketing.

ENTR 390.050/599.050

Diversity, Equity, and Inclusion in Entrepreneurship

OPEN TO ALL STUDENTS

This course explores the necessity for creativity and innovation to make project teams smarter and more well rounded. By applying aspects of DEI and valuing both a diverse mindset and character, leaders can achieve their entrepreneurial endeavors with a focus in social change in business.

ES 212

Entrepreneurial Business Basics

OPEN TO ALL STUDENTS

This business basics course covers how to make a product or service idea real in the form of a tangible, marketable product and an organization that can produce and distribute it. Topic areas covered include: motivation and social purpose of entrepreneurship, market research and product development activities, people resource management, capital resources management, and go-to-market management.

ENTR 599.737

Entrepreneurship in Pharmacy

OPEN TO ALL STUDENTS

This course explores the basics surrounding a new business development model in the world of pharmacy and healthcare. Topics include ventures into new drugs, delivery systems for medication, as well as community and social pharmacy with a key emphasis on intellectual property rights and marketing.

ES 516

Entrepreneurship via Acquisitions

This course provides an interesting approach to real-world entrepreneurship, focusing on the acquisition of an existing firm. This class gives students the space to explore and address a range of issues of entrepreneurship acquisition, such as restructuring and the LBO search fun to improve their new business.

Strategy 615

Equity Analytics

OPEN TO ROSS STUDENTS

Students learn analytical frameworks for identifying “differential treatment” and “disparate impact”, enabling them to analyze equity using real-world data from various contexts. In the classroom or via video, case protagonists and other industry experts will share their real-world experiences with documenting and addressing inequity.

ACC 418

Financial Statement Analysis

This course provides a deep capstone approach to analyzing a firm’s financial performance as well as predicting future performances. Students will take a deep dive in their projects into a specific firm and will require cross-disciplinary analysis to make investment decisions and financial statement predictions.

FIN 440

Financial Trading

OPEN TO ALL STUDENTS

This course is about how people trade in financial trading and how markets function. It uses both trading simulations and lectures to illustrate concepts such as order types, market clearing, information-based trading, liquidity and price manipulation.

TO 638

FinTech: Blockchain, Cryptocurrencies, and Other Technology Innovations

This course introduces students to the most cutting edge topics including blockchain, cryptofinance and smart contracts, mobile payments, P2P lending, and robo-advising. Topics on big data and technology commercialization will be interwoven throughout the course. Students will (1) obtain in-depth technical knowledge of core Fin Tech concepts, (2) connect this technical know-how to current financial theories and market practices, and (3) decipher concepts beyond just the buzz words to provide critical judgments on new Fin Tech ventures.

TO 428

FinTech: Blockchain, Cryptocurrencies, and Other Technology Innovations

This course introduces students to the most cutting edge FinTech topics including mobile payments, blockchain, cryptocurrencies and smart contract, P2P lending and crowdfunding, and robo-advising. Topics on big data and technology commercialization will be interwoven throughout the course.

ENTR 390.008

Hardware, Coding, and IOT

OPEN TO ALL STUDENTS

Sensors, software, and other technologies embody Internet of Things (IoT). This course allows students to grasp a basic understanding of coding and electronics as well as putting ideas into action by integrating concepts and sketches into final projects.

STRATEGY 609

Health Care Strategy

ACCEPTABLE PROGRAMS: MPH or MHSA

This is a case-based course that takes a macro-level view of the health care industry and seeks to understand, analyze, and craft winning strategies for the organizations that compete in the health care industry. Health care industry participants sectors addressed include: insurance companies, large employers, academic medical centers, integrated delivery systems / hospitals, long-term care / hospice, and pharmaceutical companies.

ES 620

Healthcare Startups

OPEN TO ALL STUDENTS

Healthcare Innovation and Startups is an action-based course in which students will identify big problems in healthcare and start solving them with a new venture proposal. Students study healthcare trends and challenges, learn methods to explore healthcare domains, identify and understand needs, and develop startup hypotheses

MBAN 504

Information Security, Privacy, and Ethics

OPEN TO ROSS STUDENTS

The course will introduce fundamental concepts of network security, cyber security, potential threats/malware and policies/practices to manage security threats; and discuss relevant technical aspects of information security such as authentication approaches, data encryption, digital signature and public key.

TO 623

Information Technology Strategy in Supply Chain and Logistics

OPEN TO ALL STUDENTS

This course will explore the role of information architecture on Supply Chain and Logistics functions. We will discuss the dominant technologies traditionally used in planning, forecasting, scheduling and managing supply chains. We will then explore the emerging new technologies such as SOA ( Service Oriented Architecture) that enable firms to innovate in their business models through dynamic engagement with their supply partners in evolving global supply networks.

TO 563

Innovation in Global Health Delivery

OPEN TO ALL STUDENTS

This course will examine how innovations in business models, operations, financing and supply chains are allowing far more people to access better quality healthcare. The course draws extensively on real-world case studies and latest research in this field. Class sessions will feature thought leaders from the field of global health delivery and involve lively debates on important topics.

TO 448

Integrated Product Development

OPEN TO ALL STUDENTS

Looking for a team based project learning initiative centered in product development? This course allows students to be well versed in cross-disciplinary fields to give them experience in Human Centered Product Design and to test their ultimate product in the market.

TO 548

Integrated Product Development

OPEN TO ALL STUDENTS

The course is structured so that students form into teams of four, each with mixed disciplinary backgrounds spanning business, engineering and art/architecture. A product category is announced, and each team acts as an independent firm competing in that product market. This is, each team must independently work through an integrated exercise of market research, product design, product development and manufacture, pricing, forecasting, inventory policy and competition with their product against other firms in both a web-based competition and a physical trade show.

BL 509

Intellectual Property Law

As technology and its implications expand across our business world, students must be cautious and reminded of the legal bounds of tech. This course explores issues ranging from copyright (ownership and acquisition) to patent law, to technology issues.

TO 420

Introduction to Coding with Python

OPEN TO ALL STUDENTS

The language of tech has never been more important. This course allows BBA students with no prior programming experience to learn and advance their tech skills through the language of Python. Students will learn about conditions, structures, and iterations in the language.

MBAN

Introduction to Data Programming

OPEN TO ROSS STUDENTS

This course will provide an introduction to computer programming for business analytics applications using a suitable language like Python or R. The course will cover essential programming concepts such as object-oriented programming, control structures and functions with a focus on developing student skills for working with data.

ES 515

Introduction to Entreprenerurship

Interested in starting a new business? Curious about venturing and business fundamentals? This class teaches mainly MBA students on how to start, grow, and run a successful startup through speaker series, class discussions, and more from experienced professionals in the entrepreneurial world.

SI 110

Introduction to Information Studies

This course provides fundamental knowledge into the world of technology, asking questions about the practicality of certain inventions and concepts to a multitude of tech based phenomenon all beginning with the Information Age, giving students a great grasp of basic information issues.

ES 569

Leading High Growth Firms

OPEN TO ALL STUDENTS

You will have the opportunity to explore being a CEO, owner and/or entrepreneur of a high growth business. This course will focus on understanding the key success factors in leading high growth firms that are past the start-up phase – firms growing from approximately $10 million in revenues to over $50 million in a 3-5 year time frame.

BA 655

Living Business Leadership Experience

OPEN TO ALL STUDENTS 

This course offers students the opportunity to establish and lead a functional team in an actual, operational business unit, working directly with executives of a sponsoring company, and learning under the supervision of faculty advisors. Students accepted into this course will work as team members in one of several Ross enterprises that have been created for the purpose of experiential learning and the practical application of foundational knowledge in a real business setting.

MKT 630

Marketing Engineering and Analytics

OPEN TO ALL STUDENTS

This course provides students with a technological approach to marketing, focusing on accessible analytic techniques that allow you to target customers and optimize product attributes to your demographic as well as calibrating costs and expected returns.

MKT 618

Marketing Research Design and Analysis

OPEN TO ALL STUDENTS

Interested in the fields of marketing and data? This course combines the effective measurement and collection of data as well as how to analyze problems in a real-world marketing setting where they can use a combination of state-of-the-art marketing techniques and data to make decisions.

BA 553

Multidisciplinary Action Projects

OPEN TO ROSS STUDENTS

MAP is a field study program in which teams of students apply structured problem solving techniques to analyze multidisciplinary business problems or opportunities and make recommendations for improvements. It is a unique feature of the Ross MBA program — the action learning experience it provides is central to the School’s curriculum.

STRATEGY 630

New Age of Innovation

OPEN TO ROSS STUDENTS

Interested in diving into the nature of competition and how firms succeed in a competitive environment? This course explores the the aspects of business innovation, characterizing social and technical architecture within the firm as two enablers to success in a emerging tech world.

ES 425

New Product and Innovation Management

OPEN TO ROSS STUDENTS

This course is designed to focus on the new product development process which is key to the success of any organization. The course will expose students to (a) creative techniques for idea generation, (b) fine-tuning these ideas to develop products and services that meet specific consumer needs, and (c) testing the feasibility of these ideas.

ES 605

New Product and Innovation Management

OPEN TO ALL STUDENTS

This course discusses the stages in the new product development process and avenues for making the process more productive.

 

MKT 625

New Product and Innovation Management

OPEN TO ALL STUDENTS

This course discusses the stages in the new product development process and avenues for making the process more productive. Specific topics covered include creative techniques for idea generation, designing new products and services using analytical techniques, sales forecasting, testing, and tactics and strategies for new product launch. The course uses lectures, cases, and outside speakers. Moreover, the course includes a project wherein student teams will use the creativity techniques covered in this class to come up with new product ideas and perform a concept test in order to evaluate their feasibility.

ES 615

New Venture Creation

OPEN TO ROSS STUDENTS

This capstone course explores methodologies for planning and starting entrepreneurial ventures as well as new business development and market-entry sources. Team based projects allow students to research and formulate a business plan and investment pitch.

SI 260

Opportunity in the Age of Intelligent Machines

Automation is a driver for new and rapid change, but also has dangers of job loss and unemployment. This course explores the role of AI and the ramifications of its growing increase as well as the potential benefits of more and more intelligent machines in the modern tech world.

MKT 608

Pricing Analytics and Strategy

OPEN TO ALL STUDENTS

The 4 Ps of the marketing mix are – (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing. The first three elements are a company’s attempt to create value while the last is an attempt to capture some of that value.

ES 624

Private Equity Finance

OPEN TO ROSS STUDENTS

This course presents the fundamentals of private equity finance, focusing on financing mezzanine deals and buyout transactions. The course covers the private equity and buyout market structure, institutional arrangements and application of financial theory and methods in a private equity and buyout setting.

TO 412

Professional Capstone: Data Driven Management Decision Making

OPEN TO ROSS STUDENTS

This course teaches the basic tools in acquisition, management, and visualization of large data sets. Students will learn how to: store, manage, and query databases via SQL; quickly construct insightful visualizations of multi-attribute data using Tableau; use the Python programming language to manage data as well as connect to APIs to efficiently acquire public data.

ACC 418

Professional Capstone: Financial Statement Analysis

OPEN TO ROSS STUDENTS

The course presents an integrative framework for business analysis, business forecasting, and equity valuation using quantitative and qualitative financial information. In this important Capstone course, you will gain a rigorous understanding of the conceptual interdependencies between the various business theories you have been exposed to in other courses (for example, strategy, accounting, finance) and how to apply these concepts to make practical, real-world business decisions.

TO 616

Project Management

OPEN TO ALL STUDENTS

This course focuses on strategies and tools useful in management of non-repetitive business activities. Examples of such activities include construction, new product development and market introduction, consulting engagements, and organization restructurings.

MKT 612

Retail Strategy

OPEN TO ALL STUDENTS

This course entails getting your product to the right consumers, is a fundamental aspect of any business. However, few sectors have experienced as much change as the retail landscape in the past years. The rise of ecommerce has significantly disrupted traditional retail chains, forcing existing retailers to re-evaluate and adapt their strategies.

BCOM 329

Social Media and the Changing Nature of Business Communication

OPEN TO ROSS STUDENTS

Social media and technology has transformed the digital world. Business communications have been rapidly changing and evolving as new platforms come out. Students will learn about contemporary digital communication channels that corporations use and their strengths and weaknesses, focusing on delivery strategy and argument support.

MKT 409

Social Media Marketing

OPEN TO ROSS STUDENTS

Social media technologies are continuously transforming the way in which consumers interact with each other and firms. These transformations constitute a fundamental shift in the marketplace – consumers have greater opportunities to voice their opinions and connect with other consumers and have an increased influence over marketers and brands. As a result, the conventional approaches to marketing communications have become more and more challenged.

MBAN 501

Software Teams and Project Management

OPEN TO ROSS STUDENTS

This course has two interrelated components: Team dynamics and managing software development projects; presented in an integrated fashion. Team dynamics content will include such topics as the emergence of behavioral norms in project teams, team decision making, potential sources of conflict, and managing conflict constructively.

TO 513

Spreadsheet Modeling and Applications

OPEN TO ALL STUDENTS

This course, a continuation of TO 512, emphasizes problem solving using spreadsheet software. Extensive use is made of a spreadsheet solver (such as Solver in Excel) to formulate and solve practical optimization problems from such mathematical programming areas as linear, integer, and nonlinear programming, and multiple-objective decision making.

TO 411

Support with Excel

OPEN TO ROSS STUDENTS

Decisions are data driven and there is no more worldwide tool than excel. Students learn about data analysis from database spreadsheets and later taking this information and applying it to real world models to improve their ability to understand spreadsheet meanings.

ENTR 390.013

TechLab at MCity

OPEN TO ALL STUDENTS

Curious about autonomous vehicles or autonomous mobility? Dedicated to gain experience with cutting edge technology in order to develop and implement your project into reality? This course gives students a deep dive into the transportation industry using tech and strategic discussion as key steps to achieve success.

TO 416

Technology Enabled Business Innovation

OPEN TO ROSS STUDENTS

This course is designed to educate and train students on the role of technology as an enabler and catalyst for business innovations. Innovation is a process that leverages new and existing scientific knowledge applied in a user context to solve real world problems and deliver value. Technology on the other hand embodies tools, techniques, and processes, and when applied carefully to business innovation pursuit, can impact sustainable business outcome.

ENTR 520.001

Technology-Inspired Business Models

OPEN TO ALL STUDENTS

Ready to create your business centered around tech business models? This course gives students analysis on value chains for products to market, communication skills in innovation marketing, and improve sustainable models for modern day revenue stream tactics using tech.

FIN 615

Valuation

OPEN TO ROSS STUDENTS

This course focuses on corporate asset management, in particular, on valuation. Topics include capital budgeting methods, estimating incremental cash flows, estimating cost of capital, valuation of projects, valuation of companies in takeovers, valuation of leveraged buyouts, valuation of private companies and valuation of strategic options. The course also covers working capital management.

ES 623

Venture Capital Finance

OPEN TO ALL STUDENTS

This course covers venture capital market structure and institutional arrangements and the application of financial theory and methods in a venture capital finance setting. Students are given financial case studies in the real-world to help cultivate their experience in working with early stage tech firms.

ENTR 390.010

Virtual Reality

OPEN TO ALL STUDENTS

Love using Oculus Rift? Interested in 3D Studio Max and 3D modeling? This course give students the opportunity to create digital content for virtual reality platforms and gives a better insight into the field, including possibilities for development, marketing, and distribution.

ENTR 390.006

Voice User Interface (Amazon Alexa)

OPEN TO ALL STUDENTS

Interested in AI and how voice-user interface influences buyers and future tech? This course explores creating technology through Echo Dot and Echo Show devices and applying functional skills in the field of AI.

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