Welcome back, Wolverines! Before diving into the mesmerizing world of AI-driven entertainment and technologies, let us rewind to a recent episode in Black Mirror that left us questioning the boundaries of unchecked and unregulated scientific advancement.
In “Joan is Awful,” the tech-dystopian anthology series did what it does best – mirroring a new wave of real-world concerns, from data breaches to AI malpractice to the replacement of human labor with generative AI. While Joan falls victim to her digital clone, a consequence of her dark and hidden thoughts and corporate greed, we are left to the disturbing revelations and wonders about human nature and the impact of technology.
As we think about the implications of AI, media, and entertainment on our world, we are also peering into a future where AI is transforming how we experience and consume content.
🚀 AI Takes Center Stage 🌟
From the disconcerting mirror of “Joan is Awful” to the enthralling magic of Generative AI, we will have the opportunity to engage with content that’s personalized and data-driven to enhance our viewing experiences. Imagine a rom-com tailored to your unique sense of humor or a thriller that adapts based on your reactions. Your entertainment choices may become as unique as your fingerprint.
Flawless is a neural network lab by Scott Mann, a seasoned Hollywood Director and Producer experimenting with AI and media production. They have developed softwares like TrueSync, which automatically syncs an actor’s lips to a new language when the film has been dubbed, and AI Reshoot, which allows editors to make dialogue changes without the need to reshoot a scene, saving filmmakers time, cost, and effort.
Metaphysic AI is another company pushing the boundaries of Hollywood by using generative AI and machine learning to create extremely high-quality and photorealistic content. Its recent project includes Robert Zemeckis’ upcoming Miramax movie Here, where Tom Hanks and Robin Wright (along with additional cast members) will be de-aged. The CEO Tom Graham himself said, “We can actually do things with A.I. that are impossible with traditional methods to get that really hyper-realistic look, that doesn’t look uncanny, doesn’t look weird, and doesn’t look CGI.”
Runway, a startup that co-created the breakout text-to-image model Stable Diffusion, recently released a tool that can transform the style of any video into another through the use of a text prompt of a reference image. The website proudly shows off the product through a video featuring a woman gracefully spinning as a minimal line transitions seamlessly across the screen, morphing the scene into an alternate style like claymation.
Generative AI is providing filmmakers at all levels with tools that is transforming the type, speed, quantity of the content we consume, from creative inspiration, content creation, and visual effects to post-production workflows like editing, budget optimization, and audience engagement.
🌐 The Final Word: Weaving AI Into Your Creative Tapestry 🧙♂️
Companies like Flawless, Metaphysics AI, and Runway signify the progress and development generative have in their potential to enhance scriptwriting and creative production. As evidenced by OpenAI’s GPT system’s rapid progression from the bottom 10 percent to the top 10 percent of bar exam scores in just six months, the entertainment space presents endless possibilities for exponential improvements.
In June of this year, MIT Technology Review unveiled the AI-generated 12-minute film The Frost, where every shot is generated by an image-making AI. The style of the movie is described by the Review to be “unsettling” and “grotesque,” where the motions of the characters deviate from real-life physics. Nonetheless, others are leaning into the strange film style, commenting, “we kind of hit a point where we just stopped fighting the desire for photographic accuracy and started leaning into the weirdness that is DALL-E.”
As you prepare to graduate and embark on your journey into the real world, consider this: generative AI isn’t just shaping entertainment—it’s shaping careers. From AI-assisted filmmaking to content curation, the possibilities are endless.
By embracing AI, you’re future-proofing your creative passions and staying ahead of the curve in an ever-evolving industry. Entertainment is a tapestry woven with threads of tradition and innovation. Embrace the duality, explore the uncharted, and let AI amplify your creative genius!